All of these lures have been designed and developed by Capt Roddy Hays, the English globe-trotting skipper who introduced the big-game world to Madeira and Midway, and whose lures now catch fish throughout the world, from Ascension to Tonga, from North Carolina to South Africa. You'll also meet the Hays Handle, rapidly becoming a sought-after item on many big-game boats.

Capt Hays has probably caught more 1000lb blue marlin than any other captain in the world, and his years of experience and time spent at the helm catching these huge fish has resulted in a line-up of blue-water lures second to none. Used worldwide by knowledgeable and professional captains, his baits are all hand-assembled, and as a result they'll run straight and true for you, right out of the box. Hays uses nothing but Legend Lures himself (naturally !), and so do many other people. The reason ? These lures catch fish, they run true and you'll spend more time looking for fish and enjoying your day instead of changing baits and hook-sets every other minute.

In addition to his traditional shell-inserted lures, Hays also produces an indestructible range of lures called the Quick-Change Pro-Range series. Also on this site are some stunningly effective, and highly original, metal-headed lures for billfish, tunas and wahoo. The king of this range is the unique Unicorn, a lure you can pull in excess of 20 knots. You'll also find several small baits for catching live-baits, and you'll also discover the biggest conventional teasers on the planet - the Mighty Zeus range. There's some other stuff too !! Hays produces his baits one at a time, with care and attention. Although he carries a stock of ready made lures, most of his orders are custom, skirted to each precise customer's whims. As a result your parcel may not leave the day it's ordered, but when you do get it it will be exactly what you need. So go ahead, e-mail us here with your requests, and see what difference a Legend lure makes to your tournament winning spread !